
Helping customers with customers
The first question to ask yourself is what do your customers mean to your business and how do you want your customers to engage with your products and services? With this answer you will be closer to understanding what CRM could mean to you and your business. CRM can allow your business to manage its relationships easily, with all of the data and information that comes with it.
What is CRM?
A well implemented software platform or product can help deliver business processes and be configured to help you record and track interaction with customer engagement. Customer Relationship Management (CRM) is a methodology and an approach to adopt in business, so that all of your team deliver a customer-centric approach. CRM software will have some predefined processes and functionality that cover key business areas including Sales, Marketing or Service. With our MyCRM Essentials offering we define this as Customer, Encourage, Engage, Evolve and Encompass, helping each business area benefit from processes that enable collaboration and data sharing
Customer Management
Your customer is a core asset to your business, and enabling a consistent and repeatable customer experience time after time builds loyalty and good relationships. A core function of a CRM system is to give great customer management, which records all relationships and interactions from prospects to advocates.
Marketing Automation
The world of marketing has changed a lot in the last 5 years with social media and email marketing taking a higher preference for being cost effective compared to hard copy and postal services. Having an ability to track what campaigns you run and seeing which customers are engaging, can help you target and initiate a sales process. CRM will enable you to create and track campaigns and use the data to nurture and grow relationships with customers and potential customers.
Sales Force Automation
Your businesses objective will be to grow and to become profitable. Making sales and servicing those sales is a key part of your day-to-day activity. With a defined sales process in a CRM you will be able to track and manage lead generation, track your business opportunities, manage quotes and create orders, all part of a step by step process. Sales automation gives you the ability to track product lists and manage pricing across your product range, giving you consistency and analysis of activity.
Help Desk and Case Management
Help should always be on hand for customers who have subscribed or purchased your products or services. CRM helps with a full case management process, and will enable tracking of queries and support tickets through to resolution, enhancing your customer engagement capabilities. Issues can be reported and actioned with knowledgebase articles, and telephone activities can be recorded against each customer and case that is created.
Why MyCRM?
Work with a team that understands that the implementation of technology is an enabler in your business and should be a refreshing change. Our ethos and approach is to help you get the best from the advice we give. The technology is a tool set that will enable your business to achieve greater things.Our business subscriptions have been designed to benefit and supplement the way your business works. With no long-term contracts, and all the options to scale up and scale down licences as needs be, to help you achieve the best use of technology.
Easy to Use
Any application or system that is adopted by your business needs to be easy to use and intuitive. Our applications are based on proven Microsoft technology, which incorporate common user interfaces and navigation. Our approach to supporting you and using best of breed technology means that your needs are met from the start, with a cost effective investment.
Easy to Setup
MyCRM Essentials, has been designed as a fully enhanced version of Microsoft CRM, bringing years of experience into a single platform for one subscription price. Our approach has been to build and preconfigure, so that your business gets the benefits of centralised customer management without extensive configuration or lengthy implementation projects.
Easy to Budget
Having a service that is easy to budget and one that you can scale up and down with your business needs should help give you a level of flexibility in your own internal financial planning. We understand that your business needs to be successful and that it needs flexibility and great support, which is why we work with you to get the best results.
Easy to Configure
Any system adopted into your business needs to support your future requirements, and although MyCRM Essentials is fully configured to meet all the basic needs of your business from day one, we know that your systems and processes are yours to keep and define. This is why we can advise and contribute to your requests giving direction to get the best results.
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